Key Responsibilities:
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Write, edit, and proofread high-quality content on sports betting topics, including previews, guides, odds analysis, tips, and news articles.
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Create content for landing pages, blog posts, social media, newsletters, and promotional campaigns.
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Conduct thorough research on sports events, betting trends, regulations, and sportsbook offerings.
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Optimize content for search engines using relevant keywords and best SEO practices.
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Work closely with marketing, SEO, and design teams to ensure cohesive messaging across platforms.
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Monitor industry developments and adapt content strategies to reflect changes in betting trends, regulations, and consumer interests.
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Ensure all content is compliant with legal and regulatory requirements (e.g., responsible gambling messaging, jurisdictional rules).
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Track performance metrics and make data-driven improvements to content.
Requirements:
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Proven experience as a content writer in the sports betting or iGaming industry.
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Deep understanding of sports betting terminology, odds formats, and market types (e.g., moneyline, spreads, props, futures).
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Strong writing, editing, and storytelling skills.
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Experience with SEO tools (e.g., SEMrush, Ahrefs) and CMS platforms (e.g., WordPress).
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Ability to write for both novice and experienced bettors.
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Strong attention to detail, grammar, and accuracy.
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Excellent time management skills and ability to meet deadlines.